Health & Wellness

Whoop Strap tech industry

How Tech Transformed the Fitness Industry: The Whoop Strap and Other Wearables

By Cody Allen / March 8, 2021 /

The health and fitness industry is quick to adopt new trends. Whether it’s what to eat eat, how to exercise, or, in this case, what technology you should be using. One of the amazing things about being alive today is that we live in a time when each of us has the power to use…

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Build rear delts

10 Ways to Build Your Rear Delts

By Cody Allen / January 8, 2021 /

Like a redheaded stepchild, the rear delts often ignored in favor of the more formidable anterior and medial parts of the deltoid muscle. The anterior and medial parts of the deltoid muscle are highly aesthetic as they are located on the front of the shoulder. Usually, when people think about working shoulders, they immediately start…

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Cody Allen Digital Marketing Specialist

Do Fitness Professionals Need a Digital Marketing Specialist?

By Cody Allen / September 24, 2020 /

Digital marketing, pay-per-click advertising, and organic SEO – these are all well-known terms in today’s world of business. While many of the more progressive industries have been quick to adopt effective online strategies, others have lagged seriously behind. Having a digital marketing specialist on staff is the best way to stay ahead of the curve.…

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Exercise Volume

What Is Exercise Volume and Why It Matters

By Cody Allen / September 11, 2020 /

I wake up and hit the gym with a plan, but getting to the gym and doing my best work are sometimes two vastly different things. The important thing to understand is that even during times when I am not able to hit new PRs or push my body to the max, I can still…

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Exercises per muscle group header

Bigger, Stronger, Faster: How Many Exercises Should I Do Per Muscle Group?

By Cody Allen / August 12, 2020 /

Professional bodybuilders and weekend warriors alike have long wondered about the most effective ways to build muscle, get stronger, and look better. Yes, there are specific exercises you must do, and yes, their ones you probably shouldn’t. But when it comes to working out, the most important, yet often ignored, the fact is that what…

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Wellness Tips for Entrepreneurs

Top 10 Health and Wellness Tips for Entrepreneurs

By Cody Allen / July 31, 2020 /

Some of the best health and wellness tips you may ever hear get might not come from someone wearing a white lab coat. Not to thumb a nose at doctors—doctors are great! The problem is that everyone in the medical field has to be very careful about what they say and recommend. Even if a…

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What is a good HRV?

WHOOP Strap 3.0: What Is a Good HRV?

By Cody Allen / June 29, 2020 /

Measuring your heart rate is a great way to take a scientific approach to your fitness. Rather than just “going hard,” manually calculating your heart rate gives you real empirical data that you can learn from and, most importantly, incrementally improve. Standard heart rate methods, though, are no longer the industry-standard. In fact, putting a…

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Fitness competition

Sweat Crawl: Fitness Competition of the Future?

By Cody Allen / June 17, 2020 /

The fitness community is awesome. There are tons of people, all over the world, who love pushing their bodies to the limit and improving themselves every day. A fitness competition is a great way for that culture to come together. I’ve been organizing sweat crawls, in partnership with Ten Thousand, in different cities. It’s an…

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Top Fitness Podcasts

Top 6 Fitness Podcasts You Need to Listen To

By Cody Allen / May 26, 2020 /

With YouTube, Instagram, and Spotify, it’s easier than ever to find useful health and fitness info. Back in the day, if you wanted to learn how to work out, you had to just spy on the jacked guys at your gym. While there is nothing wrong with soliciting “jailhouse” gym advice, there is something to…

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Ten Thousand shorts review

The ONLY Gym Shorts Worth Wearing: Ten Thousand Review

By Cody Allen / May 14, 2020 /

Virtually every activity in modern life has a certain type of “uniform.” That’s not to say everyone does or should dress the same. But we have to acknowledge the obvious fact that certain types of clothing work better in certain kinds of environments. If, for example, you are going to a business meeting in a…

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